Today, Wednesday April 11, 2012, Jay-Z’s popular clothing company Rocawear announced a confident partnership with the New York Yankees for the entire 2012 season.
Jameel Spencer, EVP of Marketing for Iconix Brand Group said; “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
“I’m a kid from Marcy Projects, from Brooklyn,” said Jay-Z in the “Marcy to Barclays” Rocawear commercial. “My goal was to have one gold album and that was it. Then it became, I want to show that artists can ascend to the executive ranks. Rocawear just keeps reinventing itself and redefining itself every single day.”