Miramax Films CEO Mike Lang Explains His Focus on Digital Marketing

Forbes news rep Kym McNicholas interviews Miramax Films CEO Mike Lang about their focus on social network and digital marketing to distribute its film library.

“We have an incredible library,” Mike Lang told Kym McNicholas during the Forbes interview. “Like ‘Pulp Fiction’ and ‘Chicago,’ they mean a lot to people even today. Clearly we will get into new content but it’s not something that is a major major focus at this time.”