Gaga changed the whole game and created a unique marketing strategy that has the internet buzzing. The pop icon displayed her many personalities on the cover of her new single “You & I,” by dressing like a man with alter-egos.
Gaga Tweeted on Friday: “You will never find what you are looking for in love, if you don’t love yourself. #You&ISingleCover.”
The creative mind of a lunatic and the talented ideas of a realist developed a brand that ignited awareness for “You & I.” A woman dressed like a man would generally get stares, but Gaga gets an applause for unique brand strategies.
After all, the multi-platinum selling singer was “Born This Way,” remember.