Jay-Z Explains “Watch The Throne,” Copy Cats, and Preserving Hip Hop

During a recent interview with Lorenzo Thomas of 99 Jamz, Jay-Z discussed the real purpose behind the title “Watch The Throne.”

Jay-Z said: “It’s just protecting the music and the culture, like, it’s people that’s in the forefront of the music. It’s like, “Watch the throne,” protect it. You just watch how popular music shift and how hip-hop has basically replaced rock n roll as the youth music. The same thing could happen to hip-hop. It could be replaced by other forms of music. So it’s just like making sure we’re putting that effort in making the best product, so we can contend with all these other music. With all dance music that’s dominating the charts right now, indie music that’s dominating the festivals and still holding off rock n roll. Just to hold our place and make sure, the hip hop culture is still the most dominant form of music around the world.”

When 99 Jamz asked about the possibility of other rappers copying the concept Jay stated…

“Anything that has success is gonna be emulated,” said Jigga. “That’s the reason why we went down this road. We we down this road to make a great album but also to make a statement for this culture.”

Credits: 99 Jamz & Lorenzo Thomas