Lupe Fiasco is still beefing with his record label, one day before the release of his highly anticipated album “Lasers.” In a recent interview with Suntimes Lupe continues to denounce Atlantic records:
“If ‘The Cool’ was a success, I was supposed to get a bump in the budget for my next record,” Fiasco said. “When I went in to cash in on that, I was told ‘The Cool’ wasn’t a success. I said, ‘Well, how do you gauge that? Even if you leave off the multiple Grammys, the accolades up the ass, the platinum singles, take out the subjective stuff. How many records actually sold?’ They said it wasn’t a success and we’re changing the game, we don’t go by that anymore. So I said, ‘Let’s not have any more meetings until we figure out what rules we’re playing by.’”
“I was specifically told” — Fiasco chuckled — “‘Don’t rap too deep on this record.’” He laughed some more. “That was a specific order from the top. ‘You’re rapping too fast or too slow, or it’s too complex.’ … There are consequences and combat that comes from that process and the eventual compromise. With me, though, I’m not writing about someone else. I’m writing about me. This is my life. It’s very personal for me. So for somebody to kind of put their fingers in that and play with that, it becomes more damaging. I am a hostage. I gave them what they wanted. If I didn’t, at the end of the day the album wasn’t coming out.”
Ok, I understand where Lupe Fiasco is coming from. He makes music from the “mind,” not from what’s “trending.” If the label is telling him how to make his music it’s going to take away from his creativity, thus lessoning the quality of the content. I understand, the fans understand, but what about Atlantic Records? Does the record label understand?
At press time Atlantic’s media consultant was unavailable for comments…