Corporate Fashion Designer Karl Lagerfeld took the “basic look” of the Diet Coke bottle and refurbished it for the new “Love It Light” campaign.
The designer created three different styles: Coke-Black, Coke-White, and Coke-Pink.
The colorful Diet Coke bottles will be sold as a Limited-Edition-Collectors-Item. The prestigeous product comes in a prism-shaped collectors box designed by Karl Lagerfeld. The custom Diet Coke bottles is scheduled to be released June 2011.
Karl Lagerfeld is a well known designer, artist and photographer for “Chanel.” He’s made millions in the fashion industry and only works with exclusive Corporate clients.
At press-time Karl said: “It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.”



