The Boys & Girls Club of America went all out in their new 2012 campaign to inspire the youth, featuring 21 high profile celebrities.
The “Great Futures Start Here” campaign was produced by Brian Grazer and Imagine Entertainment, directed by Academy Award Winner Ron Howard. The background music features Beyonce Knowles, written by Diane Warren
According to the Boys & Girls Club of America staff: “the video features 21 notable Boys & Girls Club alumni including national co-spokespersons Denzel Washington and Jennifer Lopez, along with Ashanti, General Wesley Clark, Misty Copeland, John Paul DeJoria, Cuba Gooding Jr., Earvin “Magic” Johnson, Jackie Joyner-Kersee, Sugar Ray Leonard, Mario Lopez, Ne-Yo, Edward James Olmos, Lucille O’Neal, Shaquille O’Neal, Smokey Robinson, CC Sabathia, Martin Sheen, Courtney B. Vance, Kerry Washington and Shaun White. BGCA’s 2010 National Youth of the Year Mona Dixon rounded out the cast. The music heard in the announcement features Beyonce and was written by Diane Warren.”